About Bill Cline

With a career spanning over three decades, I bring a unique blend of creative thinking, strategic planning, and hands-on experience across nearly every facet of marketing. From my early beginnings in the printing industry at Hearn Lithograph to leading major campaigns for global brands, my journey has been defined by a passion for impactful communication and measurable results.

Throughout my career, I’ve held leadership roles at companies like Toyota, Black Rogers Sullivan Goodnight (BRSG), C.P.I., and Baker Hughes, where I built and managed high-performing marketing programs across B2B and industrial sectors. I later founded Exposure Media, a boutique agency that served Oil & Gas clients through customized, results-driven marketing strategies. Today, I continue that momentum—most recently leading marketing initiatives for VoltaGrid.

This blog is where I share insights, lessons, and practical takeaways from a life in marketing—whether it’s how to elevate your trade show presence, manage large-scale campaigns, or align brand with business outcomes. It’s also a place where I explore the evolving role of marketing in industries often overlooked by traditional agencies.

If you're looking for perspective on B2B marketing, event strategy, or just want to trade stories from the front lines of brand building—this is the place.

VoltaGrid: April 2024 to present - Director of Marketing

Aggreko: April 2021 - April 2024 - Marketing Lead, both Oil & Gas and the Utility Sector

Baker Hughes: January 2012 – August 2020 - Global Sr. Marketing Manager

Nationwide Graphics (Private Equity): July 2007 – December 2011 - Corporate Marketing Manager

Exposure Media: January 2003 – July 2007 - Owner

C. P. I.: 1997- 2003 - VP Sales, Business Development and Marketing

BRSG - Black Rogers Sullivan Goodnight: 1995- 1997 - Business Manager / Director of Business Development

Toyota Corporation USA, Gulf States Toyota, Gulf States Marketing Services: 1988 – 1995 - Director of Marketing

Hearn Lithographic - 1985 - 1988