At Baker Hughes, I spearheaded the 'Smarter Ways' campaign, orchestrating a series of seven exclusive events across nine months in seven cities worldwide. Moving away from traditional trade shows, we hosted bespoke events at select hotels and venues, each two days long and encompassing immersive exhibits featuring my interactive models and displays. These events included comprehensive presentations and keynotes by industry experts. The entire campaign, from concept to execution, was a testament to innovative event marketing and design.